by Alex Blumberg, Gimlet Media

A friend, mentor and past boss enthusiastically recommend Jake and I listen to his new favorite podcast, Startup by Alex Blumberg (This American Life and now owner of the newly formed Gimlet Media). I've never been a podcast listener. . . I tried and failed but this one has me pressing play episode after episode. So I knew nothing about Alex Blumberg but have quickly become addicted to his brilliant story telling. I can't help to think, "he's a brilliant sales man for his own podcast!" But what's more fascinating is that as he chronicles his journey to starting a business in podcast journalism, he finds his ability to "story tell" doesn't come as naturally as you (or even he) might think. In StartUp, Alex learns in realtime how to pitch to investors, what they are looking for, what he's looking for, how to value his startup, what to name his startup, how to get the right pieces in place and . . . how to make generate revenue from a podcast. 

Startup, and Alex, have been surprisingly inspiring, insightful and most of all—relevant. He shares every aspect of it's earliest stages including how he finds his co-founder—one of my favorite episodes as my co-found search continues. And my favorite character Nazanin, Alex's wife who's enduring all the startup "pain" is refreshingly honest, real, and funny. In our situation there is a role reversal but I can very much relate to her too. I will write a little more about the podcast and the clips I find most helpful but for now, I'm currently listening to Episode #10 "Mixing Art and Business" and there's a soundbite from an interview Alex is doing that I wanted to share . . . right now! 

Fast forward to 16:00min. Alex interviews Satchel Raye who's "an artist who runs a pizza joint", Satchel's Pizza in Gainsville, Florida. Party squirrel!?

"The things is, people are endeared to artists. You're just an artist who's trying to become a business man or an entrepreneur, and there is nothing wrong with that. Thank god for good friends who know how to work Quickbooks . . . That's really the secret to my success—all the good people that I have around me that help me make things happen. I surround myself with people who are positive and who can solve problems. And when I do that, my whole enterprise flourishes."

Thank you to all of my good positive people around me. You help me make this all happen. Thank you. Thank you.

More to come. . .