I woke up to a peaceful street covered in white and the fluffiest snow flakes falling from the sky. It's a beautiful snowy day here in Boston (finally!) making it the perfect day for sharing the latest on Bash Studio.
I know it's been a while since I've updated you on what has been going on here behind the scenes. I'm sorry! Our fall was busier than expected and before I knew it, I was in the hustle of the holidays. My brothers, sister-in-laws and niece were with us for an extended stay and I took that time to be with my family and play with Geneva; it's not often we are all together under one roof! At 15 months, baby G is super smart and loves to figure out how things work, like buckles, clips and buttons. After a trip to the Boston Children's Museum, she was on my lap at our new studio working the mouse at my computer! But with a curious baby comes tough bedtimes and Jake and I got to witness how little sleep her parents get! The highlight—giving baby G her first hair cut Suri Cruz style!
I also went into the new year with 6 bridesmaids! We're now less than 6 months away! More to come on the wedding . . .
[Now grab a mug of hot chocolate]
A New Home for Bash
We moved into our very first studio in Fort Point!!! We share about 400 sq. ft. with two other Boston creatives Nicole Baas and Jessica Klein! I can't begin to explain how life changing it has been to separate life and business. Oficio was great for the first 20 months but having a permanent place for Bash to call home is invaluable. No more shlepping the business to Newbury Street and back. I got to reclaim our home and that means loving every inch of our adorable 410 sq. ft. condo again. Work doesn't stare at me when Jake and I are having dinner and laundry isn't cursing at me when I'm on deadline. I'm still working on Bash 24/7 but being able to go to my studio, meet clients, and then at the end of the day, shut off the lights, lock the door behind me and come HOME has helped me put a little more balance, patience and love back into my life. And all the breaks in between home and studio allow me to breathe a little deeper. I definitely recommend taking baby steps starting with a shared office and then finding your own space when it feels like the right time for you. Your personal life and your business will thank you . . .
As if growing Bash and planning my own wedding wasn't enough, we kicked off 2015 working on our first product! We are very much in the beginning phases of developing the product, testing it with consumers, packaging it, and creating all the beautiful things that go along with starting a brand, but we couldn't go another day without telling you about The Everyday Napkin!
The Everyday Napkin is a stylish, simple, reusable napkin for every day and every occasion!
I first discovered an interest in product development when I was at Korn Design. We worked with luxury hotels to create custom in-room product and holiday gifts for their VIP guests and socialites. Starting at the end of each summer, we brainstormed the latest in trends to prep for the months ahead. From design to manufacturing to packaging, we made engraved whiskey glasses, dopp kits, fabric presentation folders, and candle sets, just to name my favorites! We researched and chose the best materials, finishes, and scents for the brand and worked with box makers and printers to create beautiful packaging. Being able to combine my background in branding and package design with product development is so exciting.
The Everyday Napkin was born out of a Bash event! Last spring, I collaborated with Neatly Nested to help them throw a fun Summer shopping event. Since Danielle's business is built around her love for home decor and custom reupholstering, I wanted to make the napkins for the event out of fabric. It was a way to achieve the look I wanted while creating something more high touch. Once the event was over, I brought them home, washed them, and found that they were the perfect fit our everyday routine.
I’ve always enjoyed using traditional cloth napkins but here's what I've found:
• The size of a traditional lap napkin feels too traditional and formal for every day use.
• They tend to only get used at special or formal occasions like Thanksgiving, Christmas and the occasional dinner party.
• I associate the number of cloth napkins I am buying with the number of people I may have around my table vs. for my own personal use.
• They get stored when I'm not using them but they take up a lot of storage space. Especially living in the city, we have very limited draws and cabinets in our compact kitchen.
• What I do love about cloth napkins is that they are softer on hands and face than paper napkins and they are reusable.
The Everyday Napkin draws from what we love about cloth napkins (not paper) but give us the opportunity to use them more often:
• They are less wasteful than paper napkins. I don't feel like I am filling my trashcan with excess waste. They make me stop and think about how I use paper napkins and paper towels.
• I love leaving them out on my counter in place of paper napkins because they are fresh and fun
• Because of their size and simple construction, they are great for any meal and any occasion—not to mention, great for on-the-go and they don't take up a lot of space.
• Each set is cut from found designer textiles (we like that we are repurposing) and are a part of a limited collection. We also use every part of the material including raw edges.
• I can mix and match all the styles to fit my decor
• They are easy to wash and get better with each use.
• The Everyday Napkin is hand-made in Massachusetts by my mother and me. And their unique qualities make them a one-of-a-kind product.
What You Can Look Out For
Our Launch Collection (shown in these photos!) sells at Neatly Nested in South Boston! Our shop will be live in the next couple of weeks! And our first two events are listed below!
Neatly Nested Design & Decor
Meet the Makers
Thursday, January 29th
Sunday, February 8th
As the business, brand and product develop, we look forward to sharing more about our process and journey! Your feedback and support will be so valuable to us during these beginning stages. We couldn't be more excited!
If you are interested in learning more or want to carry The Everyday Napkin, please contact me directly. We'd love to hear from you.
About Our Identity
Our identity was created by the very talented and lovely Lauren Saylor of A Fabulous Fete—she is fabulous! Located in Mission Viejo, California, her style, aesthetic and passion reached me miles away. I've admired her work since I laid eyes on her blog so much so that I knew one day I would work with her. Lauren and I have done a smaller client project together but this one is special. I can't thank her enough for her creative sensibility and talent. Together, we came up with this combination of her lowercase print and signature script. I'm in love with it and I think it fits everything we hope to be . . . casual, fun, friendly, stylish, and simple.
More to come . . .
Love & Gratitude,