2018–2020

A New England bread, third-generation, DTC sneaker co. brought to life in 2016 by industry vets rooted in athletic shoe manufacturing, dependable quality, and the fighting spirit that lives in all of us. My role was to tell its unique brand story and evolve physical and digital creative touch points across all channels. This included a shoebox redesign; thoughtful packaging that resonated with the customer, brand communications; evolving the brand toolkit; and taking a more editorial approach to product photography.

Photographer: H. Buck Squibb